Apple has announced an expansion for its subscription gaming service Apple Arcade. In addition to exclusive game releases, the company adds two new categories — Timeless Classics and App Store Greats.
In the “App Store Greats” category, you can find some well-known iPhone games that have been released over the past decade, such as Threes+, Mini Metro+, Monument Valley+, Fruit Ninja Classic+, Cut the Rope Remastered, and Badland+. This is an exciting move, as Apple has focused on exclusive titles so far. Arguably, some Apple Arcade games are sequels of popular App Store games — I’d put Mini Motorways and Rayman Mini in this category, for instance.
But Apple is changing its stance and essentially buying a back catalog of App Store games. Some are still available on the App Store, while others have become incompatible with modern iOS versions due to framework and hardware updates. 64-bit processors have rendered many games incompatible, for instance. As always, Apple isn’t just putting free games behind a paywall. These are brand new downloads on the App Store. You get the whole game without any ad or in-app purchase.
In addition to old-school App Store games, Apple is also adding “Timeless Classics” games. It’s a selection of board games and classic puzzle games that are included in your subscription. Games include Backgammon+, Chess Play & Learn+, Good Sudoku+, Tiny Crossword+, etc.
Those games should definitely help when it comes to reducing churn. Some people just like playing chess over and over again. They might start subscribing to play some chess and pay an Apple Arcade subscription just to keep using the same app.
Overall, Apple is dropping 32 games today, and Apple Arcade has more than 180 games in its catalog. Apple initially launched the service in September 2019. You can download Apple Arcade games for $4.99 per month, and there are no additional in-app purchases. Games are available on the iPhone, the iPad, the Apple TV, and macOS. Up to six family members can play with a single Apple Arcade subscription, and you can also access Apple Arcade with an Apple One subscription.
Apple has been betting heavily on subscription services, such as Apple Music, Apple TV+, Apple Fitness+, and Apple News+. While some of those services have been very successful, such as Apple Music, the company is still adding more and more content to other services to prove that you should subscribe over the long haul. And today’s Apple Arcade update should definitely help for its game subscription service.