In the wake of Apple’s advances into consumer privacy with initiatives like App Tracking Transparency and App Store privacy labels, Google recently announced its own plans to introduce a new “safety section” on Google Play that offers more information about the data apps collect and share, and other security and privacy details. Today, the company is sharing for the first time what the new section’s user interface will look like, along with other requirements for developers. In May, Google explained the safety section would be designed to easily communicate to users how apps are handling their data, so they could make informed choices.
It said app developers would need to disclose to users whether their app uses security practices like data encryption, whether it follows Google Play’s Families policy for apps aimed at kids, whether users have a choice in data sharing, whether the app’s safety section had been verified by a third party, and if the app allowed users to request data deletion at the time of uninstalling, among other things. In the user interface concept, Google debuted today, developers can see how this feature will look to the end-user.
In the safety section, users will see the developer’s explanation of what data the app collects, followed by those other details, each with its own icon to serve as a visual indicator. When users tap into the summary, they’ll then see further details like what data is collected or shared — like location, contacts, personal information (e.g., name, email address), financial information, and more. They’ll also be able to see how the data is used — for app functionality, personalization, etc. — and whether data collection is optional.