Instagram today announced it’s adding a much-requested feature to its app with the launch of “Live Rooms,” which allow up to four people to broadcast live together at the same time. Previously, the app only allowed users to live stream with one other person, similar to Facebook Live. The company says it hopes Live Rooms will open up more creative opportunities in live broadcast formats to allow for things like live talk shows, expanded Q&As or interviews, jam sessions for musicians, live shopping experiences, and more.
In addition to Livestream with more people, Instagram also touts how the new feature can help creators make more money. Last year, in the early days of the COVID-19 crisis, Instagram introduced badges as a way for fans to support their favorite creators during a live video. Once purchased, the badges appear next to a fan’s name throughout the live video, helping them stand out in the comments and unlock other special features, like placement on the creator’s list of badge holders and access to a special heart.
Badges became more broadly available last fall at three price points: $0.99, $1.99, or $4.99.
With Live Rooms, fans can buy badges to support the hosts (one badge per person) and use other interactive features like Shopping and Live Fundraisers. The company says it’s also developing other tools, like moderator controls and audio components that will roll out in the coming months.
To start a Live Room, you’ll swipe left and select the Live camera option, then title the Room and tap the Room icon to add guests. Here, you’ll see a list of people who’ve already requested to go live with you, and you’ll be able to search for other guests to add.