Listen, it’s probably not the best sign when a show feels like it’s running out of steam on its first day. Mobile World Congress’ opening salvo was headlined by Samsung, touching on some partnerships and spending equal time teasing an upcoming event where it will actually launch some hardware. It’s hard to get too down on the GSMA, and I really ought to preface all of these by reiterating that – even in an average year – running an event is hard as hell. Canceling its flagship show last year had to be gut-wrenching, and deciding to go forward with this one must have also been – albeit for dramatically different reasons?
It’s not like the show didn’t come with some wins. What’s that? Elon Musk videoed in? That’s a pretty massive get by any measure, with all of the standard “whatever you think about the guy” preambles. Love him or hate, you’ve heard about him and probably have powerful feelings about the dude, one way or another.