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Juul Is No Longer U.S. Teenagers’ Preferred E-Cigarette. Puff Bar Seems to Have Taken Over

Each year, the CDC and FDA survey thousands of U.S. middle and high school students about their use of tobacco products, including e-cigarettes—which were meant to give adult smokers a less-dangerous alternative to cigarettes but have in recent years become popular among underage users. The 2021 edition was conducted entirely during the pandemic, meaning some teenagers took the survey at home instead of in their classrooms as usual. As a result, the report’s authors caution that it shouldn’t be directly compared to previous surveys.

Even with that caveat, the report shows apparent shifts in teenage vaping habits during the pandemic. About 11% of high schoolers and 3% of middle schoolers said they had vaped in the 30 days before taking the survey—far below the 20% and 5% who said so last year, respectively. That’s likely partly because remote learning affected students’ access to e-cigarettes, according to the report’s authors, so there’s no guarantee the downward trend will continue in the future.

Teen e-cigarette preferences are also changing dramatically. For years, Juul—a company that makes flash-drive-like devices that run on prefilled cartridges of nicotine e-liquids—was thought to be the most popular brand among teens and has drawn criticism for marketing in ways that appeal to teenagers. (The company has repeatedly denied that it ever purposely targeted teenagers.)

But in the new report, more than half of students who vaped said they used disposable e-cigarettes, while about 29% said they used pod-based products. About 85% of youth vapers used products in flavors including fruit, candy, and mint. Less than 6% of high school vapers said Juul was their preferred brand, compared to 26% who used products from Puff Bar—a brand that makes disposable e-cigarettes in flavors like Blue Razz and Watermelon. The FDA tried to remove Puff Bar from the market in 2020 for violating regulatory requirements. Still, it reemerged this year using a type of lab-made nicotine that some in the vaping industry argue the FDA can’t regulate. Puff Bar did not respond to TIME’s request for comment.

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