In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the live audio market. Today, the company is making good on that deal with the launch of Spotify Greenroom. This new mobile app allows Spotify users worldwide to join or host live audio rooms and turn those conversations into podcasts. It’s also announcing a Creator Fund, which will help to fuel the new app with more content in the future.
The Spotify Greenroom app itself is based on Locker Room’s existing code. In fact, Spotify tells us, current Locker Room users will see their app update to become the rebranded and redesigned Greenroom experience, starting today. Locker Room had used a white-and-reddish orange color scheme. The new Greenroom app looks very much like an offshoot from Spotify, having adopted the same color palette, font, and iconography.
To join the new app, Spotify users will sign in with their current Spotify account information. They’ll then be walked through an onboarding experience designed to connect them with their interests.
For the time being, the process of finding audio programs to listen to relies primarily on users joining groups inside the app. That’s much like how Locker Room had operated, where its users would find and follow favorite sports teams. However, Greenroom’s groups are more general interest now, as it’s no longer only tied to sports.
In time, Spotify tells us the plan is for Greenroom to leverage Spotify’s personalization technology to better connect users to content they would want to hear. For example, it could send out notifications to users if a podcaster you already followed on Spotify went live on Spotify Greenroom. Or it could leverage its understanding of what sort of podcasts and music you listen to make targeted recommendations. These are longer-term plans, however.
As for Spotify Greenroom’s feature set, it’s essentially on par with other live audio offerings — including those from Clubhouse, Twitter (Spaces), and Facebook (Live Audio Rooms). Speakers in the room appear at the top of the screen as rounded profile icons, while listeners appear below as smaller icons. There are mute options, moderation controls, and bringing listeners on stage during the live audio session. Rooms can host up to 1,000 people, and Spotify expects to scale that number up later on.