— Mobile

Tinder adds a new home for interactive, social features with launch of Tinder Explore – TechCrunch

Tinder is redesigning its app to put a more significant emphasis on its social, interactive features with the launch of “Explore,” a new section that will feature events, like the return of the famous “Swipe Night” series, as well as ways to discover matches by interests and dive into quick chats before a game is made. Combined, the changes help to push Tinder further away from its roots as a fast match-based dating app into something that’s more akin to a social network aimed at assisting users in meeting new people.

This shift could resonate better with a younger generation who feel traditional online dating has lost its novelty. Today, these users are turning to apps marketing themselves as places to meet new friends, while newcomers to the dating app industry are experimenting with other means of connecting users — such as with short, TikTok-like videos, as in Snack, or even audio, as in SwoonMe. For Tinder, these market shifts may have represented an existential threat to its own business. But instead, the company has doubled down on interactivity as being core to the Tinder experience as means of maintaining its dominant position.

Tinder Explore will include a handful of existing features at launch alongside a new way to meet people. The latter allows users to connect with others based on interests — like Foodies, Gamers, Music Lovers, Social Causes, Entrepreneurs, and more. Over time, more goods will be added, which will allow Tinder members to find someone based on what they’re like, rather than just what they look like.

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