VOCHI, a Belarus-based startup behind a clever computer vision-based video editing app used by online creators, has raised an additional $2.4 million in a “late-seed” round that follows the company’s initial $1.5 million round led by Ukraine-based Genesis Investments last year.
The new funds follow a period of significant growth for the mobile tool, which is now used by over 500,000 people per month and has achieved a $4 million-plus annual run rate in a year. Investors in the most recent round include TA Ventures, Angelsdeck, A.Partners, Startup Wise Guys, Kolos VC, and angels from other Belarus-based companies like Verv and Bolt. Along with the fundraising, VOCHI is elevating the company’s first employee, Anna Bulgakova, who began as head of marketing, to the position of co-founder and Chief Product
Officer. According to VOCHI co-founder and CEO Ilya Lesun, the company’s idea was to provide an easy way for people to create professional edits that could help them produce unique and trendy content for social media that could help them stand out to become more popular. To do so, VOCHI leverages a proprietary computer-vision-based video segmentation algorithm that applies various effects to specific moving objects in a video or to images in static photos. To get this result, there are two trained [convolutional neural networks] to perform
Semi-supervised Video Object Segmentation and Instance Segmentation,” explains Leon of VOCHI’s technology. “Our team also developed a custom rendering engine for video effects that enables instant application in 4K on mobile devices. And it works perfectly without quality loss,” he adds. It works pretty fast, too — effects are applied in just seconds. The company used the initial seed funding to invest in marketing and product development, growing its catalog to over 80 unique effects and 30 filters.