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#Agentic AI

Enterprise

Publicis to buy LiveRamp for $US2.2bn as AI race shifts to data pipes

Publicis says its $US2.167 billion LiveRamp deal is about building smarter AI agents, underscoring how enterprise competition is moving to identity, consent and data-sharing infrastructure.

By Soren Chau
AI

Adobe's Firefly AI Assistant is a platform bet, not a feature launch

Adobe's Firefly AI Assistant can run six Creative Cloud apps from one prompt. The 100-tool integration is a platform play — and it only works if the reliability holds.

By Asha Iyer
Enterprise

Boomi recasts itself for the agentic era, warns the real AI war is below the chatbot

Boomi has recast itself as a data activation company, arguing that competitive advantage in enterprise AI sits at the data layer — not in chatbot interfaces. The shift comes with a deepened ServiceNow partnership and a sharper thesis from CEO Steve Lucas.

By Soren Chau
Enterprise

Atlassian opens Teamwork Graph to third-party agents at Team '26

Atlassian opened its Teamwork Graph to third-party AI agents and pushed an expanded Rovo product line into general availability at the Team '26 conference in Anaheim. Chief executive Mike Cannon-Brookes told customers institutional memory, not raw model quality, was the new competitive moat in enterprise AI.

By Soren Chau
Enterprise

Technology One scores 10-year JCU deal as Bell Potter upgrades stock

Bell Potter upgraded Technology One to a buy and lifted its target to $A31.75 after the Brisbane-based vendor secured a 10-year contract with James Cook University. The broker called the deal significant from a product perspective, citing it as evidence the company's Agentic AI features are landing with universities.

By Soren Chau