Tag
#AI Overviews
Policy
Google EU fine looms as Brussels targets search changes
Brussels is preparing a fresh fine against Google over search self-preferencing, adding pressure to the search page as AI answers reshape traffic and discovery.
By Marnie Blackwood
AI
Google turns AI search into an ad business, not just a search feature
Google tests AI-generated ads in Search and AI Mode, signalling the company's AI overhaul is shifting from user acquisition to monetisation. The move represents a fundamental change in digital advertising economics as Google transitions from referral engine to answer engine.
By Asha Iyer
