Pipedrive opens Sydney data centre, says local hosting cuts latency 60 per cent

Pipedrive has switched Australian users onto a Sydney AWS region. The Estonian CRM vendor said the move cuts latency for local users by up to 60 per cent and pulls Australian customer data onshore. The local environment went live on 7 May 2026.

"What we're hearing from Australian customers is that they value Pipedrive, but increasingly expect their software to feel more local," chief product and technology officer Joe Futty said in a statement. "For years, software companies have asked customers to adapt to their systems. We think it should be the other way around."

Australia is now Pipedrive's seventh-largest market by revenue.

Why onshore matters

Data-residency clauses are now routine in federal procurement and in tenders run by big banks, insurers and telcos. The proposed Privacy Act amendments tighten that further. Software vendors trying to sell into those buyers usually have to show data and the systems that process it sit in Australia.

Pipedrive said the Sydney region opens up that segment for its customers, plus large-enterprise procurement teams that previously ruled out offshore-only hosting.

HubSpot moved its Australian data into a local AWS region in 2024. Zoho followed last year. Atlassian, headquartered in Sydney, has long offered AU data residency on its enterprise plans.

Local push

Pipedrive said the data-centre launch goes alongside more local investment in customer support and partner programs. The company puts the addressable market here at 2.5 million Australian small and medium businesses.

Pipedrive has more than 100,000 SMB customers globally. The company was founded in Tallinn in 2010 and is headquartered in New York.

"We are not just expanding globally; we are localising intentionally," Futty said.