Tag
#tim cook
Consumer Tech
Apple MacBook and iPad prices rise on memory crunch
Apple MacBook and iPad prices jumped by as much as $300 as memory costs surged, turning the AI chip squeeze into a direct hit for device buyers.
By Pip Sanderson
Consumer Tech
Apple price rise: memory crunch to lift iPhone, Mac costs
Apple price rise pressure is building after Tim Cook reportedly flagged higher device prices as AI-era memory costs hit iPhone and Mac margins.
By Pip Sanderson
AI
Siri AI turns iPhones into enterprise AI endpoints
Apple's Siri AI, unveiled at WWDC 2026, is more than a smarter assistant — it's a new enterprise app layer that turns every iPhone and Mac in Australian workplaces into a programmable AI agent endpoint.
By Asha Iyer
AI
Inside Apple's AI reckoning: how a secret meeting reshaped Siri before WWDC 2026
Apple's AI overhaul began in a windowless room at Apple Park in early 2025. Tim Cook took direct control of the Siri roadmap — here's what it means for Australian developers and buyers.
By Asha Iyer
